The institution I have chosen to publish my magazine is IPC Media, because they only have one music magazine (NME) so there is a gap in the market for a magazine similar in style and genre to Kerrang magazine (owned by Bauer media) .Another reason I have chosen IPC is that NME is a highly successful music magazine which stretches across a range of media, and is read by around 1.1 million people every week, this means there is a good chance of my music magazine being successful as well.
Although there would be a gap in the market for a Kerrang-type magazine at the National magazine company the reason I didn't choose to use the National magazine company was because, that company doesn't have a successful music magazine of any genre currently on the market.
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