The magazine I have decided to use as my main influence is kerrang, the target audience for kerrang is 60% male, 40% female and mostly has a readership of white british D-C class citizens who are 15-24 year olds, the precise percentage is 69.5%. The magazine’s psychographic is defined as ‘people who aspire to be respected among other people and people who wish to have a high paid job.’
I have chosen kerrang because I am part of kerrang's target audience therefore I will know which things to include, such as genres of music and type of clothing worn by artists/bands. It will also make it easier to arrange the conventions of the magazine because I am familiar with the arrangements of kerrang magazine.
